Sales of Rolls-Royce vehicles have more than double in the first 10 months of 2010, to in excess of 2,000 units since the brand launched the Ghost, said CEO Torsten Muller-Otovos.
The “baby” Ghost now takes over three/quarters of Rolls-Royce sales. Customers are on average 10 years younger than that of
Phantom consumers and 80% of customers are new to the company.
Sales have grown 360% in the U.S and 250% in Europe. Asia-Pacific sales have grown eight-fold, while UK sales soar by 50%. The Rolls-Royce line-up now consist of four models –
Phantom,
Phantom Drophead Coupé,
Phantom Coupé and Ghost, but around 100 customers have bought all four cars.
In the pipeline, the Ghost range will expand to a long-wheelbase, drophead coupé and coupé.
